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This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting.

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You can watch “Never Know What’s Next” here.Īt the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. “Never Know What’s Next” premieres on linear on Nov. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. NEW YORK - The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) today announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. So if you bet, bet responsibly, because anything can happen. Buzzer beaters, incredible saves, home run robberies there are no sure things in the world of sports.

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